Lead generation is something quite a few people want to learn about, but they don’t know where to get startedThat’s what this guide was put together to help you withIf you’re ready to figure out what getting leads for a business is all about, then read through these tips.
Use social media as a lead generation toolIn social media, you need to not only build a presence, you also need to build a communityIt’s an opportunity to build trust which will lead to more and more leads coming your wayDon’t just look at the obvious social media channelsConsider them all.
Incorporate social media into your efforts to generate more leads, and you will be more successfulMany people do all of their browsing through social media sites these days, so that’s where your business needs to beCover the major platforms with great offers specifically targeted to your potential customers and watch the leads come in!
Look into opportunities where you may be able to pay for leadsPaying for leads is not a bad thing at allIn fact there are many companies out there that can deliver you leads at a surprisingly low costJust do your homework before signing up with anyoneThere are scams out there.
Set time every week to follow up with potential leadsIt usually takes more than one touch point to turn a potential qualified lead into a real hot leadSO after you’ve made first contact, set time a week or two later to touch base againIt’s about frequency here to make this person into a customer.
Avoid overkill in your information gatheringMany leads will be happy to supply basic informationHowever, with each data field that your potential lead needs to fill, their desire to continue wanesGather the basics that will be necessary to qualify the lead without pushing for every bit of information you can gather.
Check out events in your area and see if there’s a way you can use them to generate leadsFor example, if there is a cycling race, buy a sponsorship packageThen you can get yourself on TV talking about it, or in the paper, or just talk to people who are there to watch.
Look for online marketplaces that cater to your nicheFor example, real estate agents can use realtor.com to find leadsYou can even post classified ads to sites like Craigslist or KijijiCheck out forums as well as you never know who else might be reading there, but don’t spam!
Find out if any local publications available for free fit within your nicheFor example, real estate agents can get into the local “New Homes” guides found in boxes around the cityIf you are a dentist, you could get an ad in a free kids’ magazine which details local attractions.
Long-tailed keywords may be of use to youYou have to be careful not do overdo it, but they can be really useful if you choose the right onesKeep working with different ones, tweak them later on when you need to, and eventually you’ll find what works great for you.
Absolutely every site you have up, whether a blog forum or regular content page or your main site, there should be contact information, social media plugins and opt in suggestionsThese need to be strategically located and should be placed on every page so that people know how they can stay connected with you.
As you can see, lead generation strategies aren’t that hard to learn aboutThat’s why you should take your time to put this advice to good useYou’ll be glad you did when your business starts paying offIt’s not hard to do once you become committed to doing well.
